For 46 years Bell’s Travel Guides have been committed to giving visitors to the North outstanding resources for trip planning. During this time there have been major changes in our business and in the visitors we serve. In the past, most of the Alaska bound highway traffic was from the US, but over the past decade we have seen that traffic decline. This is primarily due to two factors. A sharp drop in the average age of the Alaskan visitor and increased competition from other travel destinations.

Another factor about travel to the North also became very apparent. As the highways in the North improved many visitors were traveling without purchasing traditional paid for guides. As a result these kinds of publications have become a less effective way to advertise your products.

These factors make it necessary to evaluate all current marketing strategies. What may have been a great marketing idea a few years ago may not work now. It is with this in mind that we have re-designed our product line to take maximum advantage of the changes.

2007 brings the 8th edition of the Bell’s Alaska Mapbook. With over 200,000 copies distributed within Alaska to the cruise/fly-drive visitor it is the largest publication of it’s kind in the state. If the independent traveler is your target market this must be part of any comprehensive marketing plan.

2007 will mark the fourth year for the very successful Bell’s Alaska Highway and Connecting Routes Mapbook. We printed 150,000 copies this year and will do the same for 2007. This publication is targeted at the rubber tire traffic that drives to Alaska and the Yukon each summer. It is the only free map guide that is distributed from Edmonton, Alberta to Prince Rupert B.C. and as far north as Fairbanks, Alaska

In 2004 we added Alaska’s Inside Passage Travel Guide® to our group of northern travel publications. We are very proud to be the new publishers of this very well respected Southeast Publication. We printed 150,000 this year and will do the same in 2007. Inside Passage is targeted at the Cruise/Air passenger as well as the independent traveler. Gateway cities like Vancouver, Bellingham, Ketchikan, Prince Rupert and Whitehorse play an important part in the distribution plan.

Our publications are distributed in all visitor centers in Alaska, the Yukon and Northern British Columbia. They are also available in rental cars and motor homes in Alaska and the Yukon, gas stations, hotels, RV parks and many other key visitor locations.

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