For 50 years Bell’s Travel Guides have been committed to giving visitors to the North outstanding resources for trip planning. During this time there have been major changes in our business and in the visitors we serve. In the past, most of the Alaska bound highway traffic was from the US, but over the past decade we have seen that traffic decline. This is primarily due to three factors. A sharp drop in the average age of the Alaskan visitor, increased competition from other travel destinations and the current downturn in the economy.

Another factor about travel to the North also became very apparent. As the highways in the North improved many visitors were traveling without purchasing traditional paid for guides. As a result these kinds of publications became a less effective way to advertise your products. This caused Bells Travel Guides to change from a paid for guide to a free publication. We have become the largest publisher of free information about Alaska, Yukon and BC. This year we will print over 500,000 Guidebooks and Maps.

These factors make it necessary for all businesses to evaluate all current marketing strategies. What may have been a great marketing idea a few years ago may not work now. It is with this in mind that we have re-designed our product line to take maximum advantage of the changes.

2011 brings the 11th edition of the Bell’s Alaska Mapbook. With over 150,000 copies distributed within Alaska to the cruise/fly-drive visitor it is the largest publication of it’s kind in the state. If the independent traveler is your target market this must be part of any comprehensive marketing plan.

2011 will mark the seventh year for the very successful Bell’s Alaska Highway and Connecting Routes Mapbook. We printed over 100,000 copies this year and will do the same for 2010. This publication is targeted at the rubber tire traffic that drives to Alaska and the Yukon each summer. It is the only free map guide that is distributed from Edmonton, Alberta to Prince Rupert B.C. and as far north as Fairbanks, Alaska

Alaska’s Inside Passage Travel Guide® is the only publication hat covers all of Southeast Alaska. We are very proud to be the publishers of this very well respected Southeast Publication. We printed 130,000 this year and will do the same in 2011. Inside Passage is targeted at the Cruise/Air/Ferry passenger as well as the independent traveler. Gateway cities like Ketchikan, Prince Rupert, Seward and Whitehorse play an important part in the distribution plan. The publication is also distributed by all visitor centers in Yukon, Northern BC and  Northern Alberta

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